What You Must Know About SMS and Its Negative Effects on Language

Short message service (SMS) or text messaging is very popular in today’s world. Its popularity has led to the development of a distinctive language associated with it which is generally referred to as SMS speak, text speak or txt spk. SMS speak is very pervasive and some writers have condemned its effect on the English language.

Since text messages are transmitted over networks meant for telephone calls instead of data transfer, there is limitation to the number of characters that can be accommodated, usually 160 characters. As a result of this, text message users make use of abbreviations in order to save space. Some of the abbreviations used are “lol” for “laughing out loud”, “2nite” for “tonight”, “idk” for “I don’t know”, “u” for “you”, “ur” for “your”, “brb” for “be right back” and so on.

Moreover, some abbreviations in SMS speak have found their ways into everyday English. It is common these days to see artistes make use of these abbreviations in their songs’ titles as well as lyrics. Some students are also in the habit of using them when taking down notes in the classroom and this may have a negative effect on them. If they get used to them, they may find themselves using the abbreviations during examinations which may result in loss of points.

A lot of writers and language experts have criticized the use of SMS abbreviations saying that they have the ability of destroying the English language. Linguistic traditionalists are of the opinion that “text speak” will decrease the capability of its users to write accurate English sentences and impair their vocabulary as well as spelling. Since the abbreviations came about from the need to pass across short messages, they tend to discourage complex vocabulary and prevent the construction of longer, more stylish phrases.

Furthermore, in other non-English speaking countries, these abbreviations have found their way there. For instance, some abbreviations like “lol” and “brb” are used by French and German SMS users. This can lead to robbing a language of its detail and complexity.

However, SMS abbreviations can never be avoided but there should be caution regarding their use. It is important to restrict their use to text messaging and not for other purposes. Students should be very careful in using them so that they do not have any negative effect on their studies. The aim of “SMS speak” is to save space when sending text messages and it should just be restricted to that.

Importance of a Modern SMSC for Bulk SMS

Of late, there are several individuals who constantly crib about the lack of employment and business ideas. The online market trends are moving towards greater competition, and one niche product is bulk SMS. This messaging industry is inclusive of SMS (or short message service) which enables the user to send and receive text broadcasts to and from mobile devices. So what is an SMSC and how does it come into the picture? Read on to know more!

What is an SMSC?

In layman terms, the abbreviation of SMSC is ‘short message service center’. It acts as a focal hub for receiving and sending messages from one person to another. Additionally, bulk messaging services also involve applications for sending SMSs to peers and vice versa in a two-way conversation. For instance, if you happened to send a message to a friend, the typed message is processed by the SMSC and then forwarded to your friend. Similarly, banking transactions, ATM messages or any other application-based messages are processed by the SMSC.

While there are several organizations which rely on SMSCs for operating their (bulk) SMS businesses, it is crucial to choose a bulk messaging service provider which utilizes the modern SMSC protocol.

Some important points to remember:

· The SMS gateway is also referred to a direct to SMSC gateway

· It is a medium that allows SMS messages for sending and receiving via email, web pages and software applications

· The gateway connects to a mobile operator’s SMSC via the Internet or lease-line connections.

· The message format is converted into the SMPP protocol which is format understood by the SMSC

· SMSC gateways are utilized by SMS aggregators to offer SMS services to clients

Hence, companies can deliver the services reliably, quickly and affordably by using a modern and technologically advanced gateway.

Applications of Voluminous SMS

Now that the concept of SMSC is clear, we shall move on to the applicability of the services. In a nutshell, the possibilities for using voluminous SMS in organizations are endless. There can be new ways evolved for greater possibilities, including the regular use of SMS. It is also proved that using capacious SMS gives a more professional outlook for many companies. An organization can keep in touch with their customers, clients and staff in a fully customizable format. Just a simple sender ID is all one needs for sending and receiving messages in large volume. Some popular areas of application are:

· Schools

· Private Institutions

· FMCG Companies

· Churches

· Healthcare Institutions

· Logistics Departments

Individuals may also use various SMS services to send mass messages on festive occasions, seminars, wedding invitations and more!

Impact of the SMS Industry

Implausibly, there is immense potential in the business, especially when the service provider boasts of a modern SMSC. You can find several such providers that will smoothly manage and deliver billions of messages according to the purpose for you. Their systems are designed to handle millions of messages in a second and is cost-effective, durable and secure.

There is certainly no doubt about the profitability of this sector. So before you head for a mass SMS solution for your business, do ensure a proficient SMSC of your provider.

Bulk SMS in Developing Countries

Just like any other successful recipe, SMS is being promoted from a personal, day-to-day feature to a marketing tool. SMS is shifting to a more business oriented end. Economic activity turns from traditional industries towards technology and media. This brings Bulk SMS services to the front line of this evolution. Aside from the fact that SMS is old technology, it is still a very effective communication channel between businesses and customers, especially in developing countries. Three out of four smartphone owners are located in a developing country. However, not all users can access internet. Bulk SMS is the business alternative in order to reach potential clients with restricted or no internet access. Marketing is direct and engaging.

Bulk SMS is no longer considered an intrusive approach. On the contrary, it is expected. This is why branded SMS marketing is already thriving on emerging markets such as Nigeria, South Africa, India, Brazil, Kenya & Mexico to name a few. While e-mail anti spam filters block almost every attempt of distributing a high volume of information, bulk SMS remains the only effective option in order to reach out to unpenetrated markets. Another factor contributing to the wide-spread of text messages as a means of advertising, is the relatively low cost. The real money comes through its benefits. Especially for the developing countries. What is also important is that you engage, listen and interact. It is to be expected that quality and delivery rate are also to influence the overall cost of bulk SMS. They prove to be the main reasons, that emerging markets have such low prices.

Bulk SMS applies to so many sectors from agriculture, to politics to promote a candidate and his party among the public and healthcare to commercial. Particularly in countries in the course of development, mostly African and South American, the SMS industry assists in enhancing both education and crime prevention. The aspect of emergency communication has also been commercialised to a certain degree, with innovative features serving to a Bulk SMS delivery in cases of emergency, such as natural disasters. As a part of a marketing campaign, bulk text messages are also introduced for Alerts, Notifications and Competitions.

Even when the Internet and the social media do penetrate the developing markets to their entirety, SMS will not cease to produce a fair amount of revenue for businesses. So far, no other means matches the directness and the effectiveness of Bulk SMS.