Do’s and Don’ts of Sending an SMS

We all get hundreds of messages in a day, don’t we? From promotional offers to notifications, there is a lot of information that flows in on a daily basis. Little do we realize that sending an SMS requires you to follow certain etiquettes else it could actually be perceived as an offence. Depending on the purpose of sending the message, you need to define the dos and don’ts of your SMS as well. This may not be applicable to all the personal messaging that happens regularly. But, you have to practice the etiquettes when it comes to sending commercial SMS’s. While there is no rule book to give you the proper guidance, we can surely help you with a few suggestions.

1. Please see the time

The SMS will reach the destined receiver within a matter of few minutes. However that does not empower you to send the message at any time during the day. Ideally, you should send the SMS at a time your receiver is most likely to read it. Don’t get us wrong, we are not asking you to predict the time when your receiver reads the SMS. Instead, you have to identify the generic time frame when mobile users are relatively free and therefore most likely to read the SMS. Also, strictly avoid sending your SMS’s at unearthly hours else people are guaranteed to blacklist you.

2. Don’t send lengthy messages

The very name SMS suggests that it is a short messaging service. However, people tend to misunderstand this acronym and end up sending really long messages from their mobiles. We would recommend you to refrain from sending such practices. Simply convey the gist of the story highlighting all the important details and your job is done. Once you have aroused the interest of the receiver, he or she will happily call you to get more information on the subject, if they want to enquire further.

3. State a clear point of action

People reading the SMS’s don’t have the spare time to analyze your text and identify the key message. Therefore, it is best advised to keep your message short as well as simple. Also, always conclude with a reliable point of contact or a call to action gesture wherein you can give a representative’s phone number or a website address. This will ensure that people who are reading your SMS can easily get in touch with you for any queries pertaining to the details mentioned in the message.