The Power of Bulk SMS Marketing

Bulk SMS is not just another marketing fad in the business arena. It’s a marketing method that allows you to implement time-honoured marketing principles. You’re about to discover why you should start taking advantage of bulk SMS in your marketing campaigns as soon as possible.

1. It helps you to easily command the attention of your audience

When you send bulk SMS and it is received by your target audience, their phone will ring. And only very few people can stand the sound of a ringing phone without the strong urge and curiousity to check it out. What that means is that you’re certain to grab the attention of your audience. As a marketer or a communicator, isn’t attention you spend thousands on adverts to get?

2. It delivers your most important briefly and concisely.

According to research, the average person is hit with about 6,000 advertising message every day. That means in a month, you and I are bombarded with about 180,000 advertising messages.

If people were to pay full attention to all adverts, they will all lose their sanity, so people have found a potent way to cope: by checking out ads for 3 seconds or less, then ignoring them if they are irrelevant to their cause.

But guess what? People will read your complete SMS because it is brief.

3. It is highly responsive – According to a popular statistics, 20% of people respond to SMS. In my own marketing tests, over 30% of people I market to via bulk SMS respond.

4. It enables you to personalize your message – If you’ve been in the field of marketing for long, you’ll know that personalized marketing outdoes mass marketing each and every time. With bulk SMS, you can market to your prospects on a personal level. All you need is their names and phone numbers.

5. It enables you to reach your customer no matter where he is – Regardless of where your prospects are located on the face of the earth, they will get your message the instant you send it. They don’t need to go online before they see it, they don’t need power supply to power their TV to get it. That means you can expect immediate response and plan along that line.

Now, sure enough, bulk SMS is not the best marketing method in the world – no one marketing method is. But if you want to get astonishing results in your marketing campaigns, you had better take advantage of it. Or at least experiment with it. After all, it is the least costly marketing method of all.

What All Does SMS Marketing Include?

Text message marketing is a way of reaching customers through the medium of SMS. Using a web-based program, you can send bulk texts to subscribing customers or consumers who opt in for the same. You can also set up campaigns where coupons are sent automatically over time, engage customers in polls and questionnaires, or even run a sweepstakes contest.

However, you must be wondering what more can be done with a single medium, right? There’s a lot more in store than it seems, continue reading to know. Here are some additional things you can do with SMS Marketing:

  • Coupons: Send your loyal consumers or customers exclusive deals. Uniquely generated coupon codes that you send across to your consumers prevent non-subscribers from taking advantage of your deal.
  • Drip campaigns: Automated messages can be sent depending on how long your customers have subscribed for the same. In the context of coupons, for example, you may send a 10% off coupon right after signing up, a 20% coupon after 3 weeks and a 50% off coupon after 2 months of your consumer’s subscribing. This runs automatically as soon as a customer signs up, so you don’t need to keep sending individual messages.
  • Poll: By texting different keywords your customers can now cast a vote only with the use of SMS. Most services let you run polls where you collect responses over a period time and graph them from your online dashboard. Sounds cool, right?
  • Groups: You can also divide customers into groups depending on which keyword they respond to, how they voted in a poll, based on their area code and more. Segmenting your customers lets you send more targeted promotions and coupons, which is more personal and they will relate to it too.
  • Send Photos and Videos: Multimedia Messaging Service (MMS) Marketing is a fairly new development in which you can send photos and videos to customers. This is especially useful if you want to send a flyer or restaurant menu to a customer.
  • Location-based Marketing: Send different messages to clients depending on their location. For example: If a customer is around your restaurant, you can send them a text informing them about the dish of the day or discounts available at your restaurant.

Always remember, Customers should be able to opt out at any time. Fortunately most (if not all) text marketing services are setup this way by default. You will, however, have to remind customers the opt out phrase – i.e. “Reply STOP to opt out of messages”

Why You Need to Choose SMS Marketing In India

Currently, there are over 929.37 million mobile phone subscribers in India. According to a survey conducted by Nielsen Informate Mobile Insights, there are 27 million Smart phone users in Urban India. At present, SMS is a popular medium for delivering Value Added Services (VAS) in India. It is estimated that around 20% urban Indians have used a SMS VAS service. SMS is an effective marketing tool in India, showing conversion rates higher than other conventional mediums.

As mobile phones are gaining recognition among people, small and large-scale companies have started to rely on mobile marketing to promote their products and services. Different types of mobile marketing strategies such as Multimedia Message Service (MMS), Short Message Service (SMS), Pay Per Call mobile, Voice Marketing, Mobile Banner Ads and Mobile applications are used in India for marketing purpose.

However, SMS marketing is gaining recognition among marketers as it is fast, reliable and effective mode of communication. Moreover, Short Message Service (SMS) has become a popular mode of communication among people. It is estimated that an average Indian sends around 29 SMS per month. Since it is cheap than other usual marketing modes, SMS marketing is used often by small-scale companies to market their products.

As SMS technology is booming in India, bulk SMS software is emerging in India to satisfy the unique marketing requirements of companies. Earlier, Indian marketers had to rely on SMS service providers to send multiple messages but now using bulk SMS software they are able to gain complete control over their marketing campaign. As SMS software has customizing options, users are able to customize the delivery time of messages according to their needs.

Another important reason for its growing popularity in India is that SMS marketing campaigns are easy to manage. SMS software has easy to use interface which lets even an inexperienced marketer to make use of it effectively. As it has faster turnaround time, companies are able to determine the progress of their marketing campaign within a few weeks and are able to upgrade their campaign in time.

Nowadays, bulk SMS technique is often practiced in metropolitan cities like Delhi, Mumbai, Bangalore, Chennai, Ahmedabad and states like Punjab and Gujarat. Besides, it is also gaining recognition in other small towns and cities. Today, different types of bulk SMS software’s are being laid out in India for the enhancement of communication in India. SMS marketing has acquired tremendous growth in India and still has a lot of untapped potential.