Pros and Cons of Mobile Messaging

We all are well versed with mobile messaging and their working. They keep us connected with each other, let us exchange thoughts, they are instant and the best way to communicate. Ain’t we somewhere relied on them? Yes, we all are. The world of mobile messaging is growing continuously and according to a report more than a quarter of world’s population will be acquainted with mobile messaging by 2019. Fascinating, isn’t it? It has become a trend these days. These trendy messages come with their pros and cons even, here are some of them:

Pros:

Let us discuss about the good first. So what are they?

1. The very concept of mobile messaging that is to connect the world is fulfilled. We can be in touch with anyone of the same or different city or country.

2. We can create groups and contact our work members in a minute. It saves our time and suggestions can discussed with everyone.

3. We can talk to multiple people at the same time.

4. We can discuss our ideas with people or even share photographs and videos with them.

5. Time zones are no longer an issue. There’s no need to adjust times to talk when we can leave messages for the other to read according to their schedule.

6. It makes us technology savvy.

7. One can even teach via mobile messaging and stay in contact with students.

So, basically mobile messaging are all about being there for one another regardless of differences. It creates a small world where one can interact, share, learn and even have fun. These can be a good method of relaxing after a stressful day by simply talking with your long lost friend or relative. Mobile messaging has made us close to each other. Right?

Cons:

Oh no, do they really have cons too? Let us see:

1. Although they provide a great way to stay in contact but lack the one to one personal talk experience. The comfort of sitting and talking with someone is not at all fulfilled by them.

2. We cannot gauge the mental or emotional well being of a person through messaging. One can be doleful yet be entirely normal on messages. We do not have any say in the emotional state of a person.

3. There is always a tinge of quandary. It is possible that the person you are messaging to is not right there and the messages are being replied by someone else using their mobile phone.

So yes, there are both pros and cons of mobile messaging though pros dominate yet cons still exist.

How Text Messaging Started

Text messaging or commonly called texting is the process of sending short messages from a mobile phone. The latest mobile phones are capable of sending as much as 20 pages containing 160 characters. These messages are commonly called SMS, texts or text messages.

Text messaging technology uses an SMS gateway to hook up any mobile SMS service to an existing instant message service, Word Wide Web, PDA devices, personal computers and to any landline phone. Some devices with Bluetooth devices can connect to a mobile phone similar to a modem sending SMS through wireless networks. SMS have been widely used with either GSM or non GSM systems.

Basically, text messaging intends to provide a means of sending message to one person to another no matter where they are as long as there is signal coverage from the mobile providers. This service is also used for automated systems primarily for the purpose of purchasing products and services for mobile phone. Text messaging is also widely used in many contests.

According to some companies, the first ever text message was sent during 1989 by Edward Lantz who is a former NASA employee. The text message was sent through a Motorola beeper. The message was consist of numbers which is read upside down in order to read the message.

On December 3, 1992 in the United Kingdom, the first SMS messaging was used in a commercial sent through a Vodafone GSM network. The SMS message was sent by Neil Papworth with the use of a desktop computer. The SMS contains the word Merry Christmas sent to Richard Jarvis from Vodafone through a handset device model Orbitel 901. For the GSM systems, the first SMS using a Nokia phone was sent by an engineering student, Riku Pihkonen.

At first, text messaging did not gain popularity immediately since it was designed primarily for the hearing impaired. Since 1995 only a few messages were sent through SMS. But during the year 2000, there have been a gradual increase in the use of text messaging.

As the text messaging system developed, more and more people switched to texting as a cheaper form of communication. Based on statistics, Finland, Norway and Sweden have 72% of the total population are using text messaging. In Europe and North America, there are over 85% users of SMS.

Among the Asian countries, the Philippines have the largest population of mobile subscribers who uses text messaging as a means of communication. An average of 20 text messages is being sent daily by a subscriber. Because of this, the Philippines have been considered as the text capital of the world. On 2007 alone, there are 42.70 million people who are subscribers of mobile phones.

According to the Global Messaging Survey conducted by Nokia, text messaging has been proven to be an addictive activity. It was confirmed by a study by the University of Queensland which is based in Australia.

It is interesting to note that text messaging brought about a text lingo. These are abbreviations of words developed to save on character space, and because inputting complete words are more tiresome. Another reason is that most mobile phones do not have QWERTY keyboards of personal computers.

How SMS Text Messaging Can Turn Print Advertising Into an Interactive Medium

It is a fact that today just about everyone has a mobile phone capable of receiving and sending text messages. And we all know that nobody is ever very far away from their mobile phone. It seems they have now become attached permanently to our hands. This is the obvious reason why the growth in mobile marketing is surging.

However, many businesses still make considerable use of print advertising and for many it remains a significant component of their marketing budgets. The challenge is to take this traditional advertising medium and find ways to make it more impactful and take it to the proverbial next level.

One very easy way to do this is to utilize the latest mobile marketing solutions and add a text number or short code to your print ads thereby converting the print ad into an interactive ad. Here’s an example.

Most major movie studios utilize print advertising in various publications that cater to a particular movie’s target demographic. The interactive factor to the print ad is to include a text short code – the “call to action”. The short code enables anyone to simply text using their mobile phone and then promptly receive back a link to the studio’s website promoting that film to see a trailer promoting the movie plus of course, additional content. That content then can be viewed right on their mobile phone.

There are a number of major factors that are also very advantageous to the marketer. With the right technology, the movie studio now has the consumer’s mobile number as well as one of the categories of movies that they prefer to view. The movie studio is now building a powerful database of potential consumers based on their specific interests enabling the studio to promote similar film genres to these specific consumers in future.

As well, the studio does not have to develop specific applications for various smartphone operating systems and can interact with any consumer with a mobile phone and frankly, that’s just about everyone. The result is that a traditional form of advertising has now become an interactive medium with minimal cost to the studio.

This example should encourage many businesses to begin incorporating short codes in many other aspects of their marketing from Yellow Page ads to billboards, direct mail and even the traditional business card. Combine SMS text messaging with the latest mobile marketing software and you can inexpensively and effectively increase your marketing reach.